Helping business owners get their time back through practical delegation.
You have a business to lead. But when meetings, emails, follow-ups, and everyday decisions still depend on you, it can be difficult to find the time.
I help you figure out what you can realistically delegate and how to make it work, without you managing each step or losing visibility.
Shoot me an email. You don't need to schedule a meeting just to ask a question.
Helping business owners get their time back through practical delegation.
You have a business to lead. But when meetings, emails, follow-ups, and everyday decisions still depend on you, it can be difficult to find the time.
Shoot me an email. You don't need to schedule a meeting just to ask a question.
I help you figure out what you can realistically delegate and how to make it work, without you managing each step or losing visibility.
You have a team. Why are you still doing so much yourself?
Maybe some of these sound familiar:
You're working longer hours than you'd like.
You've delegated tasks, but you're still answering questions and following up.
Your calendar, inbox, and meetings take up more time than they should.
Important work depends on information that's still in your head.
You want more time to focus on leading your business.
You don't necessarily need another employee or another software platform.
Sometimes you need a better way to decide what should be delegated, who should own it, and what needs to be in place for the handoff to work.
You have a team. Why are you still doing so much yourself?
Maybe some of these sound familiar:
You're working longer hours than you'd like.
You've delegated tasks, but you're still answering questions and following up.
Your calendar, inbox, and meetings take up more time than they should.
Important work depends on information that's still in your head.
You want more time to focus on leading your business.
You don't necessarily need another employee or another software platform.
Sometimes you need a better way to decide what should be delegated, who should own it, and what needs to be in place for the handoff to work.
Examples of the Work
Executive Workflow and Delegation System
Company-Wide Digital Workflow Implementation
Challenge: Administrative requests, meetings, scheduling, and follow-up depended heavily on the CEO and one support person.
What I Built: Built email-to-task and meeting-to-execution workflows, documented recurring responsibilities, created calendar-management standards, and onboarded a new administrative assistant.
Impact: Made work easier to delegate, track, transfer, and manage without relying on one person to remember every detail.
Challenge: An 80+ step engineering mold-build process was being managed through spreadsheets and disconnected follow-up, making dependencies and project progress difficult to see.
What I Built: Converted the full process into a dependency-driven ClickUp workflow with standardized stages, ownership, task sequencing, and cross-functional visibility.
Impact: Created a repeatable project-management system that made dependencies, ownership, and progress easier to track across engineering and operations.
AI-Assisted Operational Documentation
Challenge: Process documentation was time-consuming and inconsistent.
What I Built: Developed human-reviewed AI workflows for meeting synthesis, task creation, SOP drafting, bilingual communications, and onboarding materials.
Impact: Accelerated documentation while maintaining human judgment, review standards, and operational accountability.
Engineering Workflow Digitization Implementation
Challenge: An eight-figure manufacturer relied heavily on whiteboards, email, verbal follow-up, and disconnected processes.
What I Built: Designed and implemented the ClickUp structure, workflow standards, task-routing practices, documentation systems, and employee onboarding required to establish a digital operating environment.
Impact: Created greater visibility, clearer ownership, more consistent follow-through, and a foundation for moving work out of individual memory.
Examples of the Work
Executive Workflow and Delegation System
Company-Wide Digital Workflow Implementation
Challenge: Administrative requests, meetings, scheduling, and follow-up depended heavily on the CEO and one support person.
What I Built: Built email-to-task and meeting-to-execution workflows, documented recurring responsibilities, created calendar-management standards, and onboarded a new administrative assistant.
Impact: Made work easier to delegate, track, transfer, and manage without relying on one person to remember every detail.
Challenge: An eight-figure manufacturer relied heavily on whiteboards, email, verbal follow-up, and disconnected processes.
What I Built: Designed and implemented the ClickUp structure, workflow standards, task-routing practices, documentation systems, and employee onboarding required to establish a digital operating environment.
Impact: Created greater visibility, clearer ownership, more consistent follow-through, and a foundation for moving work out of individual memory.
AI-Assisted Operational Documentation
Challenge: Process documentation was time-consuming and inconsistent.
What I Built: Developed human-reviewed AI workflows for meeting synthesis, task creation, SOP drafting, bilingual communications, and onboarding materials.
Impact: Accelerated documentation while maintaining human judgment, review standards, and operational accountability.
Start with clarity. Decide what you actually need.
Start with clarity. Decide what you actually need.
Hi, I'm Dawnell
I'm a Business Operations Consultant who works directly with business owners to make complicated day-to-day work easier to manage, delegate, and improve.
My approach is practical and collaborative. I look at how things actually work, where responsibilities get stuck, and what would make the biggest difference.
I don't believe better operations should simply create more work or more systems to maintain.
“When people spend less time chasing information, compensating for broken systems, and manually holding work together, they have more room for better thinking, collaboration, leadership — and life outside of work.” – Dawnell Kelly
I believe they should give people greater clarity, more ownership, and more choice about how they spend their time.
Hi, I'm Dawnell
I'm a Business Operations Consultant who works directly with business owners to make complicated day-to-day work easier to manage, delegate, and improve.
My approach is practical and collaborative. I look at how things actually work, where responsibilities get stuck, and what would make the biggest difference.
I believe better operations should create capacity, not simply more output.
I don’t simply install tools or document ideal processes. I build with the people who actually have to use the system — then refine it based on what works in real life.
When people spend less time chasing information, compensating for broken systems, and manually holding work together, they have more room for better thinking, collaboration, leadership — and life outside of work.
FROM A CURRENT OPERATING PARTNER
Dawnell initially joined Aroplax to provide executive administrative support, but her role quickly evolved as she demonstrated a strong ability to identify operational gaps and build scalable solutions across the business.
She has designed and implemented company-wide systems in ClickUp, improved executive workflows, structured cross-functional processes, strengthened accountability and follow-through, and created greater visibility into ownership, priorities, and progress.
Dawnell consistently looks beyond the immediate task to understand what the business needs next. She is thoughtful, proactive, dependable, and highly effective at turning complex, informal, or memory-dependent processes into clear operating systems that support execution and reduce unnecessary dependence on the CEO.
Her work has created meaningful leverage for me as CEO and helped Aroplax continue moving forward during a period of significant organizational change. I would highly recommend Dawnell to any founder or executive who needs stronger operational structure, clearer systems, and a business that can scale more reliably without requiring constant leadership intervention.
– Thomas Schoen, President & CEO, Aroplax
Working with Dawnell has been an absolute pleasure. It is so refreshing to hand over a project and know it will be taken care of 100% without dropping the ball. She is excellent at managing the project from start to finish and implementing everything. I love that she always has a few questions for the project we hadn’t thought of yet, letting us know she is thinking of all aspects of the project to make it successful.
– Emily Countryman, Founder & CEO, ShiftSetGo
Dawnell is a highly skilled professional, very adept at understanding how to bring the best out of anyone. She is a tremendous listener and is very methodical in her approach to assisting anyone meet their full potential
– Kevin A. Gugino, Principal Reliability Analyst
Dawnell’s positive energy is infectious and her can-do attitude is amazing! I feel her organizational skills are outstanding and so helpful to streamline my ClickUp tasks/folders in my business to prevent overwhelm in my various design projects. Knowing that Dawnell’s true desire to help me in my business creates such a sense of relief and calm that I need to be at my best for my clients. I would highly recommend her services and I look forward to working with her again in the future.
– Marisa Gonzales, Principal Brand Strategist
Dawnell has created the means for hr-4u inc. to create the programs we want on time and on budget. Dawnell's skills, ability to communicate, and attention to detail set her apart from many others. She's a proud Veteran, mother, and business leader that I'm thrilled to partner with.
– Chason Forehand, Founder, hr-4uinc
Working with Dawnell has been amazing, and it is very rare to find someone who works with just professionalism. She listened to exactly what I needed and gave great recommendations on how to make the process efficient. She follows up quickly, and is always ready to take on more. I can't recommend her enough.
– Dustin Dale, Founder of Beyond the Horizon Consulting™
What Clients and Leaders Say
FROM A CURRENT OPERATING PARTNER
Dawnell initially joined Aroplax to provide executive administrative support, but her role quickly evolved as she demonstrated a strong ability to identify operational gaps and build scalable solutions across the business.
She has designed and implemented company-wide systems in ClickUp, improved executive workflows, structured cross-functional processes, strengthened accountability and follow-through, and created greater visibility into ownership, priorities, and progress.
Dawnell consistently looks beyond the immediate task to understand what the business needs next. She is thoughtful, proactive, dependable, and highly effective at turning complex, informal, or memory-dependent processes into clear operating systems that support execution and reduce unnecessary dependence on the CEO.
Her work has created meaningful leverage for me as CEO and helped Aroplax continue moving forward during a period of significant organizational change. I would highly recommend Dawnell to any founder or executive who needs stronger operational structure, clearer systems, and a business that can scale more reliably without requiring constant leadership intervention.
– Thomas Schoen, President & CEO, Aroplax
Working with Dawnell has been an absolute pleasure. It is so refreshing to hand over a project and know it will be taken care of 100% without dropping the ball. She is excellent at managing the project from start to finish and implementing everything. I love that she always has a few questions for the project we hadn’t thought of yet, letting us know she is thinking of all aspects of the project to make it successful.
– Emily Countryman, Founder & CEO, ShiftSetGo
Dawnell is a highly skilled professional, very adept at understanding how to bring the best out of anyone. She is a tremendous listener and is very methodical in her approach to assisting anyone meet their full potential
– Kevin A. Gugino, Principal Reliability Analyst
Dawnell’s positive energy is infectious and her can-do attitude is amazing! I feel her organizational skills are outstanding and so helpful to streamline my ClickUp tasks/folders in my business to prevent overwhelm in my various design projects. Knowing that Dawnell’s true desire to help me in my business creates such a sense of relief and calm that I need to be at my best for my clients. I would highly recommend her services and I look forward to working with her again in the future.
– Marisa Gonzales, Principal Brand Strategist
Dawnell has created the means for hr-4u inc. to create the programs we want on time and on budget. Dawnell's skills, ability to communicate, and attention to detail set her apart from many others. She's a proud Veteran, mother, and business leader that I'm thrilled to partner with.
– Chason Forehand, Founder, hr-4uinc
Working with Dawnell has been amazing, and it is very rare to find someone who works with just professionalism. She listened to exactly what I needed and gave great recommendations on how to make the process efficient. She follows up quickly, and is always ready to take on more. I can't recommend her enough.
– Dustin Dale, Founder of Beyond the Horizon Consulting™
What Clients and Leaders Say
Quick Answers
Who is this for?
Business owners and CEOs who are tired of working evenings and weekends. You want to delegate more, create better operational support, and have more time for higher-level decisions.
Who is this not for?
Owners looking to hire direct executive assistant or AI assistant management services. Think of it like this:
What does working with you look like?
I work with you to determine a delegation system that answers your personalized what, how and who.
What you can delegate right now, How to build the workflows and processes to do it, and Who to hand it off to... whether that's your team, a new assistant, AI or a blend.
The initial audit doesn't automatically include building new systems, implementing software, or training your team. Those services can be discussed separately.
How much does it cost?
Engagements are priced individually based on the scope, complexity, and work involved.
We'll start with a free 15-minute fit call to understand your needs. If we're a good fit, I'll recommend an approach and provide a clear scope and fixed-fee proposal before any work begins.
Do you work with specific industries or company sizes?
I work with business owners who have an existing team and want to reduce unnecessary day-to-day dependence on themselves.
The nature of your business, its operational complexity, and your goals matter more than a specific revenue threshold.
Where can I learn more about you?
Connect with me on LinkedIn. I'd be happy to connect and you'll be able to see more about the why behind what I do.
Set up delegation system with Dawnell.
Hire delegation support to maintain it.
Quick Answers
Who is this for?
Business owners and CEOs who are tired of working evenings and weekends. You want to delegate more, create better operational support, and have more time for higher-level decisions.
Who is this not for?
Owners looking to hire direct executive assistant or AI assistant management services. Think of it like this:
What does working with you look like?
I work with you to determine a delegation system that answers your personalized what, how and who.
What you can delegate right now, How to build the workflows and processes to do it, and Who to hand it off to... whether that's your team, a new assistant, AI or a blend.
The initial audit doesn't automatically include building new systems, implementing software, or training your team. Those services can be discussed separately.
How much does it cost?
Engagements are priced individually based on the scope, complexity, and work involved.
We'll start with a free 15-minute fit call to understand your needs. If we're a good fit, I'll recommend an approach and provide a clear scope and fixed-fee proposal before any work begins.
Do you work with specific industries or company sizes?
I work with business owners who have an existing team and want to reduce unnecessary day-to-day dependence on themselves.
The nature of your business, its operational complexity, and your goals matter more than a specific revenue threshold.
Where can I learn more about you?
Connect with me on LinkedIn. I'd be happy to connect and you'll be able to see more about the why behind what I do.
Set up delegation system with Dawnell.
Hire delegation support to maintain it.
Have a question? Shoot me an email.
Not sure whether my services are what you're looking for? Feel free to send me an email. You don't need to schedule a meeting just to ask a question.
Prefer a conversation? You can also book a free 15-minute fit call here.
Have a question? Shoot me an email.
Not sure whether my services are what you're looking for? Feel free to send me an email. You don't need to schedule a meeting just to ask a question.
Prefer a conversation? You can also book a free 15-minute fit call here.
Dawnell Kelly
Business Operations Consultant
© 2026 Dawnell Kelly
