Who is Dawnell Kelly?

Dawnell Kelly was born and raised in coffee-central Seattle, WA and now resides and lives a fulfilling life in the beautiful midwest of Chippewa Falls, WI.

As a US Navy Veteran for over 10 years, moving from a mattress on the floor to a fulfilling life as a wife, mother, entrepreneur, ForbesWomen contributor, executive consultant, and project manager with a degree in Kinesiology and Psychology in less than 5 years, Dawnell Kelly draws upon her experience in goal setting, strategic planning, and brain-based execution while blending spiritual, emotional and mental health.

Dawnell began her journey as a single, freelance project manager, making a name for herself as the “Organization Expert” by teaching others how to shift overwhelming goals into easy to follow steps based on how the brain works.

For the last 5 years, Dawnell has leveraged her expertise to help 6 and 7-figure businesses to organize and execute their overwhelming projects through the strategic goal setting and planning methodologies she has created. 

In 2024 Dawnell made a massive shift to focus on a big gap missing in the marketplace: the tools and mindset needed for veterans to find their sense of belonging and connection like they had on active duty. She is in the process of launching a ground-breaking public podcast, The Optimized Veteran and her signature program, Military 2 Civilian Mastery. Today she is helping veterans of all ages and lifestyles to not only find meaningful friendships, but how to uncover who they really are as a civilian so they can create a fulfilling life serving their higher purpose. 

When Dawnell isn't working, she can be found hiking with her family, re-reading Harry Potter, or exploring the beautiful landscapes that the Chippewa Valley has to offer. Her motto is simple: Work Less, Do More!